Other general-merchandise retailers in New Jersey 1,468 establishments · 11,707 employees · 2024
Firms (NJ)
1,468
Employment
11,707
Avg Annual Pay
$31,618
State Rank
#17 of 52
How New Jersey compares to national
Metric
New Jersey
National
New Jersey vs. U.S.
Establishments
1,468
64,331
2.3% of U.S. total
Avg annual pay
$31,618
$34,387
-$2,769 (-8.1%)
Location quotient
0.85
1.00
15% less dense than national
Avg firm size (employees)
8.0
5.1
—
Year-over-year firm growth
-1.5%
—
—
Reading this
An establishment is a single physical location where business is conducted. A firm with multiple locations counts as multiple establishments. "Avg pay" is wages and salaries per employee, including bonuses and tips — for proprietorships, the owner's take is largely outside this number. The location quotient (LQ) of 0.85 means other general-merchandise retailers are 15% under-represented in New Jersey's business mix relative to the U.S. average.
Top 10 states for other general-merchandise retailers
Source. BLS Quarterly Census of Employment and Wages — 2024 annual averages, private-ownership only, NAICS 455219. Establishment counts include any firm with at least one paid employee covered by state unemployment insurance.
SMB Density · firm counts, employment, and wages by industry × state · data from BLS QCEW 2024 annual (private ownership, state-level; mostly 6-digit NAICS, 3 specialty-trade industries at 5-digit aggregation) · data.json