Other general-merchandise retailers in California 4,218 establishments · 44,963 employees · 2024
Firms (CA)
4,218
Employment
44,963
Avg Annual Pay
$58,868
State Rank
#3 of 52
How California compares to national
Metric
California
National
California vs. U.S.
Establishments
4,218
64,331
6.6% of U.S. total
Avg annual pay
$58,868
$34,387
+$24,481 (+71.2%)
Location quotient
0.43
1.00
57% less dense than national
Avg firm size (employees)
10.7
5.1
—
Year-over-year firm growth
-8.7%
—
—
Reading this
An establishment is a single physical location where business is conducted. A firm with multiple locations counts as multiple establishments. "Avg pay" is wages and salaries per employee, including bonuses and tips — for proprietorships, the owner's take is largely outside this number. The location quotient (LQ) of 0.43 means other general-merchandise retailers are 57% under-represented in California's business mix relative to the U.S. average.
Top 10 states for other general-merchandise retailers
Source. BLS Quarterly Census of Employment and Wages — 2024 annual averages, private-ownership only, NAICS 455219. Establishment counts include any firm with at least one paid employee covered by state unemployment insurance.
SMB Density · firm counts, employment, and wages by industry × state · data from BLS QCEW 2024 annual (private ownership, state-level; mostly 6-digit NAICS, 3 specialty-trade industries at 5-digit aggregation) · data.json